2018 SUMMER SWIM SHOW
The ICONIC
Find your story
Only 0.73% of Spring Shows (2018) featured plus-size models, and yet the average Aussie woman is Size 14. We needed to reflect Australia with our ICONIC runway.
Earn it
Create the world’s most body positive runway. Complete with the first ‘plus-size’ male model to walk a swim runway globally, and the creation of the Synchronised Swim Team. e.g. showcasing the same swimwear on different body types.
Make it Stick
Owned 40% of all Fashion coverage that week.
475% YOY increase in coverage.
YOY site visitation increase - +203% for Women and +321% for Men.
