BASS FACE
Sony Australia
Find your story
Sony was launching their latest range of portable speakers and needed a way to cut through to 15-25s before they buy a competitor. Our only USP was the range’s market leading level of bass. Did you know that the bass drop in EDM triggers the same addiction centres in the brain as cocaine?
Earn it
Throw a huge EDM concert and record our audience as we flooded their brains with dopamine.
Make it Stick
The campaign smashed previous Sony records with an 84% completion rate across the campaign.
The campaign was then exported to SE Asia and the ME.
