DR WOO
Discover Los Angeles
Find your story
How do you convince millennials to visit L.A. when they think they already know it so well from TV and movies? We needed to reveal the vibrant sub-cultures lurking within the City of Angels. With 3 in 10 Aussie millennials sporting ink, there was a rising trend of tattoo tourism.
Earn it
Bring out the world’s most in-demand tattoo artist to Sydney for a pop-up studio. The only catch - to score a session, you needed to get L.A. tattooed on your body.
Make it Stick
150+ pieces of editorial coverage.
9 walking billboards promoting Los Angeles.
