CRUSHING CANADA
Coastal Stone
Find your story
Coastal Stone Whiskey is a locally made alternative to a well known Canadian Whiskey brand. What better way to challenge a global Goliath and gain some local cut through than on the world stage at the Paris Olympics?
Earn it
Through an offer to sponsor any athlete who managed to crush a Canadian rival at the Olympics with a year's supply of Coastal Stone.
Make it Stick
13M earned media impressions.
$0.00 Olympic sponsorship.
Organic engagement and commentary on socials from four Canadian Olympians.
